1. Using unique web pages to promote each separate product
you are marketing. Do not lump all of it together just to save some money on
web hosting. It is best to have a site focusing on each and every product and
nothing more. Always include product reviews on the website so visitors will
have an initial understanding on what the product can do to those who buys
them. Also include testimonials from users who have already tried the product.
Be sure that these customers are more than willing to allow you to use their
names and photos on the site of the specific product you are marketing.
You can also write articles highlighting the uses of the
product and include them on the website as an additional page. Make the pages
attractive compelling and include calls to act on the information. Each
headline should attract the readers to try and read more, even contact you.
Highlight your special points. This will help your readers to learn what the
page is about and will want to find out more.
2. Offer free reports to your readers. If possible position
them at the very top side of your page so it they simply cannot be missed. Try
to create auto responder messages that will be mailed to those who input their
personal information into your sign up box. According to research, a sale is
closed usually on the seventh contact with a prospect. Only two things can
possibly happen with the web page alone: closed sale or the prospect leaving
the page and never return again. By placing useful information into their in boxes at certain specified period, you will remind them of the product they
thought they want later and will find out that the sale is closed.
Be sure that the content is directed toward specific reasons
to buy the product. Do not make it sound like a sales pitch. Focus on important
points like how your product can make life and things easier and more
enjoyable. Include compelling subject lines in the email. As much as possible,
avoid using the word “free” because there are still older spam filters that
dumps those kind of contents into the junk before even anyone reading them
first. Convince those who signed up for your free reports that they will be
missing something big if they do not avail of your products and services.
3. Get the kind of traffic that is targeted to your product.
Just think, if the person who visited your website has no interest whatsoever
in what you are offering, they will be among those who move on and never come
back. Write articles for publication in e-zines and e-reports. This way you can
locate publications that are focusing on your target customers and what you
have put up might just grab their interest. Try to write a minimum of 2
articles per week, with at least 300-600 words in length.
By continuously writing and maintaining these articles you
can generate as many as 100 targeted readers to your site in a day. Always
remember that only 1 out of 100 people are likely to buy your product or get
your services. If you can generate as much as 1,000 targeted hits for your
website in a day; that means you can made 10 sales based on the average
statistic.
The tactics given above does not really sound very difficult
to do, if you think about it. It just requires a little time and an action plan
on your part.
Be Prosperous,
Deon Christie