You finally realize that you need a good opt-in list. After
reading countless articles and sought expert advices and have read many success
stories of people creating a small fortune with opt-in lists you finally decide
to have one of your own. Then it happens, you think you have known everything
there is to know about opt-in lists and have followed their advice to the T
and you still weren’t able to make a profit. In fact, you may be losing money.
You may be hiring writers to help you out, or there are some expenses incurred,
even if you have a big list, but only a very small percentage actually buys
from you, you’re still losing profit.
You’ll realize that after a few months when you see your
statistics and sales figures. So what could have gone wrong? Why have others
succeeded where you have failed? The most common mistake is that you dived
straight in. You chose a topic where you think could be quite popular and would
earn you money. This is just not the case. Just because you wrote people from
the list doesn’t mean they are going to buy instantly.
Here I will offer more advice, for those who have started an
opt-in list and have failed; you can rejuvenate your failed venture. For those
who are starting, here are three quick and easy ways to build a profitable
opt-in list.
1) Get your customers to trust you and your products first.
Just launching your opt-in list would not make you an expert and a believable
seller. Put many articles first before you start an opt-in list. Write about
the topic you know and have started and used for your site. Try to put forums
first to gain knowledge about your customers about their wants and needs and
target those wants and needs. Join forums from other sites as well. Provide
expert advices and recommendations. When you feel that people trust you
already, you will be able to start your own opt-in list. You can build a base
as well with other forum users.
You can ask them to join your list. Friends are always good
customers. Put up a link to your site so that they may be able to see what
you're business is all about. The certain truth is, the money will only come in
when the consumers and subscribers believe and trust in you. They want a
product or service that could be a good exchange for their money. People are
not going to buy something out of your recommendation if they don’t know you.
2) Find a product or service that people want and need.
Although it may not be your forte, if you provide a service and product that
you have researched and learned about well, you can carry it on forward. Invest
your time, effort and money that you could sell as well as the buyers or
subscribers of your opt-in list can use. While it is true that it is best to
sell something that you have interest in, there are not many people who have the
same interest as you if you decide to sell something that is not entirely
popular or profitable. Do your research well and you would see the profits come
in. Also provide your subscribers with promotional material that they could
actually use and spread around.
3) Make friends with other opt-in list users. This is
basically beneficial especially if it is someone who has already launched a
successful opt-in list. These are people that have the experience in this
venture and experience is still the best teacher. While there are many articles
available for you in the internet to use, there is nothing like getting a
first-hand account from someone you trust. Experienced opt-in list users will
be able to tell you what to do and what not to do because they have gone
through it. While different situations occur for different people, the general
concept can still be very helpful. There are many things to avoid and these
people will be able to tell you which ones.
Building a profitable opt-in list don’t just happen
overnight. There are many preparations and effort to do. Opt-in lists are built
from scratch, as your list grows, you should also maintain the quality of your
list. Keep it organized and manageable. Get or hire help if need be, just make
sure that your subscribers are happy and satisfied and they will be willing to
buy from you.
Be Prosperous,
Deon Christie
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