What is your reaction to advertising? Well, do not tell me
that it annoys or irritates you. I know that. The same goes for me. I’d like to
know how you act after reading some advertising piece. For example, sometimes
it makes me just rush to the nearest store and buy the advertised item.
Sometimes the name of the product may linger in my mind for a long time despite
my resistance and desire to stop thinking about it. There are also cases when
on the contrary I cannot remember the name of the advertised product.
Occasionally I do like advertising, when it conveys something useful and
helpful to me.
As you see it has different or even quite opposite effects.
Why, because the effect of the advertising depends on the type of the
advertising text, and relative content. There are four of them. Persuading
texts emphasize the advantages of the product. Urging texts aims at making the
customer memorize the name of the product so they repeat it for many times.
Informational texts provide us with the information about the product, they are
clear and short. Reminding texts are very brief.
Though the four types have their own peculiarities, all of
them comprise five essential components: title, subtitle, the main text,
caption and comments and slogan. The title should capture the attention of the
audience. It is the pivot of advertising and the most powerful appeal to the
potential buyer. If the title fails to attract the readers’ attention, they
won’t read on your message and won’t become your clients. The subtitle connects
the body of the advertising with the headline. It is another opportunity to
make the reader buy from you. So, do not miss it. Usually the headlines sound
like promises or bargains.
In the body you should explain how you are going to fulfill
them. Body is the essence of the
advertising message. Emotional words and phrases are especially effective in
creating the image of the product. They appeal to people and convince them to
buy. Make explanations to your audience in simple sentences using clear words.
There is no necessity to stuff your text with specific terms
no one except you knows. If people do
not understand something about your product, they won’t buy it. You should
strive at providing more information with fewer words. All the additional information
about the sales is presented in the caption. Comments usually describe some
particular feature of the product or dwell on the included pictures, photos.
You can find a great variety of literature sources devoted to successful
advertising, so I will not attempt to reveal advertising secrets in a small
article.
It is impossible.
Personally I will always associate good advertising with making people
buy without urging: “Buy me”.
Be Prosperous,
Deon Christie
No comments:
Post a Comment