An E-book that includes your marketing message and a link to
your website is a proven technique in viral marketing. This method uses the
multiplication effect to “explode” the distribution of your message by willing
participants. This is the basic principle that was used by Hotmail to get
established. When the two founders set up their free email system, all the
messages that were sent by subscribers had a text message at the bottom which
identified Hotmail as the origin. People who sent emails to their friends
advertised the free email site.
Using viral E-books as a marketing method is cheap. It
doesn’t take long to set up and it’s even quicker if you use rebrand able
E-books that have been written by others. Just use your favorite search engine
and do webs search. You will find many rebrand able E-books that are available
on whatever subject you are interested in and that apply to your e-business.
One method of distributing the E-book is to offer it to visitors in exchange
for subscribing to your newsletter. If they pass it on to their friends and
family it will promote your business for you.
E-books are capable of reaching a large audience and are
limited only by the enthusiasm of the participants. E-books are fairly easy to
create. It’s possible to produce your own E-books by combining articles that
you have written or have gotten from public domain sources, such as
directories.
A common approach is to use material that has Private Label
Rights, including articles and reports that have been written specifically for
that purpose, for that niche. Using a portion of a larger work that you have
prepared such as the first three chapters of a large E-book could also be used
as a viral E-book.
Be Prosperous,
Deon Christie
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